Episode 5

November 18, 2021

Balancing Culture and Strategy in a Modern Agency

View Show Notes

Brent Trimble sits down with the Chief Operating Officer and Chief Strategy Officer at Gorilla Group, Adam Brown, to explore the approaches they took to navigate exponential growth during a pandemic and how they adapted to successfully nurture client relationships and corporate culture remotely. The conversation includes:

  • Adam’s unique dual role at Gorilla Group
  • How Gorilla Group operates as a decentralized entity while utilizing the benefits of being part of the Wunderman Thompson/WPP network
  • Gorilla Group’s focus on people and how that aligns with professional services
  • The importance of adapting to new ways of driving culture within your organization
  • Hiring from where the talent is
  • The experience of the remote pitch
  • Adam’s hope to regain informality
  • How Gorilla Group approaches the increased usage of a contingent workforce and the compliance complications that come with it

Connect with Adam and check out Gorilla Group

View Transcript

Banoo Behboodi

Vice President, Success Engineering

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.


Brent Trimble

Vice President, Value Engineering

Brent Trimble is a 15+ year agency leadership veteran who has led agency growth and operation initiatives. As Kantata's VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in mapping and improving agency workflows. Deploying market understanding and best practices, Brent helps agencies refine processes and staffing dynamics. He isolates key metric improvements resulting in faster revenue recognition and ultimately models performance impact. Before joining Kantata Brent held positions at Interpublic Group, Accenture, WPP, independent agencies and consulting firms.