Episode 4

November 3, 2021

Finding Competitive Advantage with a Liquid Workforce w/ John Ragsdale

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Host Matt Finch sits down with Distinguished Researcher and Vice President of Technology Ecosystems at TSIA John Ragsdale to talk about current trends in the tech industry and the importance of a strong freelance culture. The conversation includes:

  • John’s perspective and definition of the liquid workforce
  • Trends shaping emerging digital talent platforms
  • How COVID accelerated already established trends and behaviors of younger workers
  • The shift to more fixed-price predefined projects
  • How to remain a competitive employer in a tough hiring market
  • How rising cost of living in coastal cities may be contributing to younger workers wanting to move to this new model
  • Solutions to allow both distance work and in person collaboration
  • The risks and rewards of using contract workers
  • Why middle managers will be so important during this shift
  • Project based hiring best practices
  • John’s advice around challenging the traditional hiring and career mindset for young workers

To learn more about this topic download Mavenlink’s recent research report, The Changing Face of the Modern Workforce.

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Banoo Behboodi

Vice President, Success Engineering

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.


Brent Trimble

Vice President, Value Engineering

Brent Trimble is a 15+ year agency leadership veteran who has led agency growth and operation initiatives. As Kantata's VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in mapping and improving agency workflows. Deploying market understanding and best practices, Brent helps agencies refine processes and staffing dynamics. He isolates key metric improvements resulting in faster revenue recognition and ultimately models performance impact. Before joining Kantata Brent held positions at Interpublic Group, Accenture, WPP, independent agencies and consulting firms.