Episode 44

June 22, 2023

The Components of a Successful Technology Consultancy w/ Michael Burton

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Michael Burton, CEO of the martech consulting company Stitch, joins this podcast episode to discuss best practices to use in today’s environment of a boutique consultancy!

Other topics discussed in this episode include:

  • The connection between embedded services and a boutique consultancy
  • Criteria for selecting the right business partners
  • The importance of building up consultants within your organization
  • How to make sure your partners are growing alongside your firm
  • The three paths to focus on when growing your consultancy
  • What services look like on an ongoing basis as opposed to initial implementation
  • How to grow your consultancy without adding more clients

Learn more about Michael and Stitch here: https://www.stitch.cx/

View Transcript

Banoo Behboodi

Vice President, Success Engineering

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.


Brent Trimble

Vice President, Value Engineering

Brent Trimble is a 15+ year agency leadership veteran who has led agency growth and operation initiatives. As Kantata's VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in mapping and improving agency workflows. Deploying market understanding and best practices, Brent helps agencies refine processes and staffing dynamics. He isolates key metric improvements resulting in faster revenue recognition and ultimately models performance impact. Before joining Kantata Brent held positions at Interpublic Group, Accenture, WPP, independent agencies and consulting firms.