Director, Field Marketing EMEA

About the role

Kantata is the category leader in professional services automation, trusted by 2,500+ services organizations across 100+ countries. As we scale our go-to-market motion, we’re expanding our field marketing function across EMEA to deepen pipeline ownership in our enterprise and commercial segments.

This is a high-ownership role for a marketer who thinks like a revenue leader. You’ll own the EMEA field marketing plan end to end, from strategy through execution, and carry a pipeline number alongside the sales and partner leaders you work with across the region. You’ll design the regional mix of events, campaigns, ABM, partner activity, and digital, and you’ll run it. This role is built for someone who wants both the strategy and the execution, and who measures success in pipeline, not activity.

EMEA isn’t one market, and you’ll treat it that way. You’ll prioritize across distinct countries, languages, and buying cultures, concentrating investment where the pipeline and the highest-value accounts are. You bring the judgment to know where a pan-regional play works and where a market needs its own motion.

You won’t do it alone. You’ll own the region, but you’ll do it backed by a modern, well-resourced global marketing organization, with centers of excellence in ABM, campaigns, digital, and operations that you can leverage to scale your impact. You bring the regional strategy and the sales and partner relationships; the central engine gives you the horsepower behind it.

The role is enterprise-forward, spanning both enterprise and commercial segments. You understand how those segments differ in buying committee, deal cycle, and the tactics that move them, and you build accordingly across EMEA’s markets.

What you’ll own

• Regional pipeline and revenue. You’re jointly accountable with EMEA sales leadership for sourced and influenced pipeline across your segments and markets, including pipeline generated with and through partners. You set the targets, build the plan to hit them, and report clearly on performance.

• The integrated regional plan. Field events, executive roundtables, third-party sponsorships, webinars, ABM plays, partner and co-marketing activity, and regional digital, adapted to the markets you serve. You shape the mix around where the pipeline is and where the highest-value accounts are moving.

• Sales partnership. You operate as a peer in regional QBRs and pipeline reviews, translating sales priorities and account intelligence into programs that produce. You bring a clear point of view on where marketing investment will and won’t drive return, and you align fast.

• Partner and channel marketing. Own field marketing for EMEA’s partner ecosystem. Build joint marketing plans with channel and alliance partners, run co-marketing and co-funded programs, activate partners around shared accounts, and manage MDF to drive partner-sourced and partner-influenced pipeline. Partner closely with the channel sales and alliances teams to align partner motions with regional priorities.

• ABM and account coverage. Own account-based strategy for EMEA, partnering with our ABM center of excellence and demand generation team to deploy multi-threaded, multi-channel programs against named targets across enterprise and commercial. You set the regional priorities; the central team gives you the platform, plays, and scale to execute against them.

• Execution. End-to-end program delivery, supported by central campaigns, digital, and operations teams. You direct the regional motion and lean on shared services for vendor and venue management, lead routing, and follow-up at scale, ensuring local data practices stay compliant with GDPR and regional regulations.

• Measurement. Own the scorecard for EMEA. Tie spend to pipeline and revenue across direct and partner motions, surface ROI by program type and by market, and reallocate continuously toward what produces.

What you bring

• 10+ years in B2B marketing, with significant time in field, regional, or revenue marketing owning a pipeline number across enterprise and commercial segments. SaaS strongly preferred.

• EMEA experience. You’ve built and run field marketing across multiple EMEA markets, and you know how to prioritize across countries, languages, and buying cultures rather than treating the region as one. Multilingual capability is a plus.

• A track record of partnering closely with sales. You’ve built credibility with demanding sales leaders, and you bring the executive presence to hold a clear point of view in high-stakes pipeline conversations and keep both sides aligned on what drives revenue.

• Partner and channel marketing experience. You’ve built and run joint marketing and co-marketing programs with channel and alliance partners, managed MDF, and driven partner-sourced pipeline as part of an integrated regional plan.

• Enterprise fluency with commercial range. You know how enterprise buying committees and deal cycles work, and you adjust your playbook fluently for the velocity and volume of commercial.

• Operator and strategist. You build the plan and you run it, equally comfortable in a strategy doc, a budget spreadsheet, or a venue contract.

• Market ownership with full organizational support. You own your region and drive its performance, backed by a full modern marketing stack and corporate functions built to support you. You direct shared ABM, campaigns, and digital resources to amplify regional impact, and you own the feedback loop back into the global organization, surfacing what’s working in-region, where the stack or programs need to flex, and what corporate needs to know to keep your business operating well.

• Channel breadth. Command of field events, ABM, partner marketing, and regional digital, with the analytical chops to measure and optimize across all of them.

• Data discipline. Fluent in pipeline math, ABM platforms (6sense or similar), marketing automation, and Salesforce reporting, with a working understanding of GDPR-compliant marketing practices. You decide on numbers.

Why Kantata

Category leader. Well-capitalized and growing. A marketing organization built to drive revenue, with the scope and investment to match. This is a chance to own enterprise and commercial field marketing across EMEA, direct and partner motions, backed by a modern global marketing engine built to help you win.