Episode 94
June 5, 2025
Mastering the Art and Science of Agency Leadership w/ Patricia Rothenberg
View Show Notes
In this energizing episode Brent sits down with Patricia Rothenberg, Global COO and General Counsel of renowned creative agency 72andSunny. From iconic Super Bowl ads to pioneering value-based pricing and navigating AI disruption, Patricia brings a compelling mix of strategic insight, operational excellence, and unwavering creativity. Whether you're a fellow agency leader or operations guru, this episode is packed with thought-provoking takeaways:
- How 72andSunny is reshaping the industry by blending human creativity with AI assistance—without sacrificing originality.
- How value-based pricing has transformed their client relationships and internal culture.
- How technology helps Patricia’s team make smarter, faster decisions with real-time data.
- Insights into why operations done right can be the secret weapon behind world-class creativity.
Don’t miss Patricia’s parting advice on embracing change, navigating complexity, and leading with both data and intuition.
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Banoo Behboodi
Vice President, Success Engineering
Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.
Brent Trimble
Vice President, Value Engineering
Brent brings more than 15+ year’s of leadership experience in Management Consulting, Strategic Delivery, Marketing services and product development firms to his technology role at Kantata. As the VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in identifying process improvement potential, business optimization and key health metrics for alignment and orientation.
With deep business understanding through an operator lens - Brent works with Kantata partner firms to refine intrinsic and extrinsic value drivers - giving firm principals the focus required for adoption, mobilization, value realization and ultimately - success.
Prior to joining Kantata, Brent was a client of the platform and held positions at Interpublic Group, Accenture, WPP, and independent marketing consulting firms.
