Episode 28

November 3, 2022

How to Get Optimal Value From the Agency/Client Relationship w/ Bruno Gralpois

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Welcome to another episode of the Professional Services Pursuit Podcast! In this episode we welcome Bruno Gralpois to the show. Bruno is an author and the industry expert on optimizing agency/client relationships and bringing these best practices to life through technology. Bruno and Brent discuss the evolution of his business, Agency Mania Solutions, and some critical tactics agencies and clients can implement to enhance their relationships and collaborate better.

Other topics covered include:

  • Bruno’s journey to an agency relations role and how it led to him writing his book, Agency Mania
  • The importance of clarity, partnership principles and cultural alignment
  • The key inflection points that drove the need for better management of agency/client relationships
  • Simple tactics to help get optimal value from the agency/client relationship

Be sure to stick around to the end of the episode for a special giveaway just for our listeners! Email us at podcast@kantata.com to enter.

View Transcript

Banoo Behboodi

Vice President, Success Engineering

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.


Brent Trimble

Vice President, Value Engineering

Brent Trimble is a 15+ year agency leadership veteran who has led agency growth and operation initiatives. As Kantata's VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in mapping and improving agency workflows. Deploying market understanding and best practices, Brent helps agencies refine processes and staffing dynamics. He isolates key metric improvements resulting in faster revenue recognition and ultimately models performance impact. Before joining Kantata Brent held positions at Interpublic Group, Accenture, WPP, independent agencies and consulting firms.