Episode 9

January 20, 2022

Moving From Financial Charters to Driving Customer Adoption w/John Ragsdale

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John Ragsdale, Distinguished Researcher and VP of Technology Ecosystems at TSIA, joins Matt once again to talk about the key elements every Professional Services Organization should be focusing on moving into the new year. The conversation includes:

  • “Go Live” numbers and automation of the “Quote to Cash” cycle
  • The shift from financial charters to driving customer adoption
  • The new concept of customer success in cloud technology
  • Progress on agencies adopting an end-to-end customer experience strategy
  • The ongoing event of onboarding
  • Chief Customer Officers
  • The need to look at your technology and resource budgets

If you would like to explore this topic more, head over to the Kantata blog for a whole host of articles about client satisfaction.

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Banoo Behboodi

Vice President, Success Engineering

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.


Brent Trimble

Vice President, Value Engineering

Brent brings more than 15+ year’s of leadership experience in Management Consulting, Strategic Delivery, Marketing services and product development firms to his technology role at Kantata. As the VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in identifying process improvement potential, business optimization and key health metrics for alignment and orientation.

With deep business understanding through an operator lens - Brent works with Kantata partner firms to refine intrinsic and extrinsic value drivers - giving firm principals the focus required for adoption, mobilization, value realization and ultimately - success.

Prior to joining Kantata, Brent was a client of the platform and held positions at Interpublic Group, Accenture, WPP, and independent marketing consulting firms.