Episode 8

January 6, 2022

Positioning Your Business for Success while Avoiding Unprofitable Growth w/ Tim Williams

View Show Notes

Brent welcomes founder of Ignition Consulting Group, author, presenter and “brand doctor for brand doctors”, Tim Williams to discuss his unique perspective on focused business strategies and transformative revenue models. The conversation includes:

  • What it means to be “focused”
  • Having a clear positioning/prospecting strategy and the 4 questions to determine your differentiation
  • The problem of “unprofitable growth” and how it affects firms of all sizes
  • Developing a pricing strategy and the importance of shifting from a bottom-up cost basis to pricing the value of expertise
  • The issue with the hourly rate structure and the reason for the talent drain in agencies
  • Creating a diversified pricing portfolio

For more great information on this subject check out Tim’s books or visit the

Ignition Consulting Group website

Positioning for Professionals

Take a Stand for your Brand

View Transcript

Banoo Behboodi

Vice President, Success Engineering

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.


Brent Trimble

Vice President, Value Engineering

Brent brings more than 15+ year’s of leadership experience in Management Consulting, Strategic Delivery, Marketing services and product development firms to his technology role at Kantata. As the VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in identifying process improvement potential, business optimization and key health metrics for alignment and orientation.

With deep business understanding through an operator lens - Brent works with Kantata partner firms to refine intrinsic and extrinsic value drivers - giving firm principals the focus required for adoption, mobilization, value realization and ultimately - success.

Prior to joining Kantata, Brent was a client of the platform and held positions at Interpublic Group, Accenture, WPP, and independent marketing consulting firms.