Episode 8

January 6, 2022

Positioning Your Business for Success while Avoiding Unprofitable Growth w/ Tim Williams

View Show Notes

Brent welcomes founder of Ignition Consulting Group, author, presenter and “brand doctor for brand doctors”, Tim Williams to discuss his unique perspective on focused business strategies and transformative revenue models. The conversation includes:

  • What it means to be “focused”
  • Having a clear positioning/prospecting strategy and the 4 questions to determine your differentiation
  • The problem of “unprofitable growth” and how it affects firms of all sizes
  • Developing a pricing strategy and the importance of shifting from a bottom-up cost basis to pricing the value of expertise
  • The issue with the hourly rate structure and the reason for the talent drain in agencies
  • Creating a diversified pricing portfolio

For more great information on this subject check out Tim’s books or visit the

Ignition Consulting Group website

Positioning for Professionals

Take a Stand for your Brand

View Transcript

Banoo Behboodi

Vice President, Success Engineering

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.


Brent Trimble

Vice President, Value Engineering

Brent Trimble is a 15+ year agency leadership veteran who has led agency growth and operation initiatives. As Kantata's VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in mapping and improving agency workflows. Deploying market understanding and best practices, Brent helps agencies refine processes and staffing dynamics. He isolates key metric improvements resulting in faster revenue recognition and ultimately models performance impact. Before joining Kantata Brent held positions at Interpublic Group, Accenture, WPP, independent agencies and consulting firms.