Chaos Loves a Blind Spot

Staying profitable is a challenge for every IT services organization. With constantly increasing client expectations, rapidly evolving technologies and the unpredictable nature of managing a skilled technical workforce, even successful businesses must be ready to change their strategies at a moment’s notice.

According to Kantata’s 2024 State of Professional Services report:

  • Nearly 60% of leaders say they lack the visibility and governance needed to optimize capacity.
  • Over 56% struggle to forecast the roles and skills they’ll need for future projects.

That lack of visibility? It’s not just frustrating—it’s expensive.

When you can’t see what’s happening across your business, things slip through the cracks. Margins shrink. Clients get restless. Teams burn out. And surprisingly, more than half of services organizations (55.4%) report that at least 1 in 10 revenue-generating projects fail to hit their budget goals—even though 75% say their margins are improving.

Wait… what?

Yep—welcome to the visibility gap.

For IT services orgs, the challenge is especially intense. The tech landscape shifts daily. The skills you need are rare, costly, and in high demand. Clients want not just fast delivery, but perfect alignment to their business goals. And let’s not forget: only 23.8% of decision-makers fully trust the data in their systems. That makes confident decisions on pricing, capacity, or delivery feel like guesswork at best.

But here’s the good news:

When you can see everything clearly, you can move on anything.

Kantata’s 5-step approach helps IT services leaders cut through the chaos and drive profitability from every angle. These aren’t high-level platitudes—they’re real, tactical plays for making smarter decisions, managing resources with precision, and delivering projects that perform.

 

STEP 1: Master Estimate Accuracy – Your First Line of Defense

In today’s IT services world, clients expect unprecedented transparency: who is working on their project, what specialized skills they bring, how long implementation will take and detailed justification for every dollar spent. At the same time, it’s becoming increasingly difficult to maintain healthy project margins amid rising talent costs and complex technical requirements.

Getting estimates right isn’t just about landing on the right number—it’s about setting the right expectations from day one. For IT services firms, even small estimation errors can have big consequences. Scope creep, hidden costs, and shifting requirements can snowball fast—and when they do, your profitability pays the price.

Building an IT Services Estimation Framework That Works

Traditional project estimation often focuses on a high-level cost estimate and overview of deliverables. This isn’t sufficient for today’s complex service delivery. Your estimation model needs to provide granular detail on:

  • Specific skills required at each project phase
  • Time allocations for specialized resources
  • Dependencies and requirements
  • Risk management contingencies
  • Knowledge transfer and documentation needs

By breaking the project into multiple phases with specific skill requirements for each, you provide transparency to clients while giving your resource managers the information they need to accurately staff the project. This approach also provides early warning signals when actuals begin to deviate from estimates.

Why Accurate Estimates Are Your Key to Taming Project Chaos

For IT services organizations, accurate estimates form the foundation of everything else: resource allocation, client relationships and, of course, profitability. Even with time-and-materials contracts, precise budgeting is essential because it sets client expectations and prevents questions when payment time arrives.

Your estimation methodology is your secret weapon. With robust estimates, your project lifecycle will be based on informed decisions focused on both delivering excellence and maintaining healthy margins from the start. And because client needs and industry requirements change rapidly, your estimation models must evolve alongside them, incorporating new complexities as they emerge.

Preventing Scope Creep: The Margin Killer in Technical Projects

Scope creep is particularly destructive in services projects, where seemingly minor changes can have cascading effects throughout the entire delivery. Effective scope management requires:

1. Detailed specifications upfront – Document business requirements and specifications clearly before work begins.

2. Regular project reviews – Schedule periodic reviews to ensure the work remains aligned with the original scope and identify potential areas where complexity might grow.

3. Change management rigor – Implement a formal change control process that assesses both the immediate effort required for a change and its downstream impacts.

4. Clear definition of done – Establish specific acceptance criteria for each deliverable, with explicit parameters for testing and validation.

After project completion, compare your estimates to actuals, focusing specifically on areas where complexity was underestimated or where unexpected challenges arose. This continuous improvement cycle will help you build increasingly accurate models for future projects of similar scope.

By mastering estimation in your IT services business, you establish the foundation for everything that follows. Accurate estimates create transparency with clients, set appropriate expectations, enable proper resource planning and protect your margins against the chaos that comes from poor visibility and planning.

STEP 2: Right Skills, Right Time – Ending the Resource Scramble

According to Kantata’s research, 65% of services firms had to turn down work in the past year simply because they didn’t have enough of the right resources available. In today’s specialized IT services environment, having the perfect technical skill match isn’t just about quality. It’s about survival.

When your team is constantly scrambling to find specialized talent at the last minute, costs soar, deadlines slip—and both team morale and client satisfaction plummet. Ending this cycle requires a strategic approach to understanding and deploying your technical workforce.

Beyond Scheduling: Strategic Capacity Planning for IT Services

Services can be a feast-or-famine business, but with the right approach, IT leaders don’t have to be caught off guard when either scenario occurs. Effective capacity planning allows you to be prepared and react quickly whether there’s an unexpected influx of new projects or a sudden contraction in demand.

The first question to ask: Can you confidently say you have the optimal capacity of resources to meet your current project demand? What about the capacity to meet demand in the next three, six, or nine months? Understanding your workforce’s specialized skill sets at a detailed level and accurately matching them to upcoming projects is vital for running a profitable IT services business.

Building Your Skills Inventory: Core vs. Peripheral Expertise

For specialized IT services firms, creating a comprehensive skills inventory is essential. This means knowing not only what technical skills your team possesses, but at what proficiency level, when they’re available—and how their expertise maps to upcoming project requirements.

Once you have that real-time skills inventory, you can start to identify which capabilities are core to your business—and which ones you can source externally when needed:

Core Skills:

  • Directly tied to your most essential and frequently used services
  • Required for most client projects
  • Represent your competitive advantage in the market
  • Example: Project management expertise for a consulting firm

Peripheral Skills:

  • Only needed for specific project types
  • Not frequently enough utilized to justify full-time staff
  • Highly specialized and expensive to maintain on payroll
  • Example: Specialized analysis skills only needed occasionally

The key is to hire and develop people who provide your core skills while contracting those who offer peripheral expertise. This balanced approach allows you to maintain technical excellence without the prohibitive cost of keeping rarely utilized specialists on the bench.

Maintaining Your Contractor Network: A Strategic Asset

A trusted network of specialized contractors isn’t just a nice-to-have—it’s a strategic advantage. When you can tap into on-demand expertise for niche or peripheral skills, you avoid the cost of keeping those capabilities on staff full time.

But those relationships don’t maintain themselves. Staying top of mind with your contractor network takes intention. If months (or years) go by without contact, your go-to talent might have moved on—or lost interest entirely—by the time you reach out again.

Stay connected with your technical contractors by:

  • Providing early visibility into potential upcoming projects
  • Sharing company updates and technology roadmaps
  • Offering small projects between larger engagements
  • Creating a community of practice that includes both employees and contractors

This balance between an effective full-time team and a consistently nurtured network of specialized contractors is key to maintaining profitability while preserving the flexibility to take on technically diverse projects.

STEP 3: See the Future – Forecasting That Powers Profitability

One of the biggest advantages an IT services firm can have today? The ability to forecast resource needs before projects land. Without that forward-looking visibility, teams are stuck in reactive mode—scrambling to staff after deals are closed, often filling roles with whoever’s available rather than the best fit.

And it’s a widespread problem. According to the Resource Management Institute, 75% of organizations are still using spreadsheets to forecast, and over half don’t have a formal process at all. That’s not just an operational headache—it’s a direct hit to your margins, your client experience, and your team’s sanity.

Why Traditional Forecasting Falls Short for IT Services

Traditional forecasting tends to lean on what’s already happened—old reports, static spreadsheets, and a fair bit of gut instinct. That might’ve worked when things were more predictable, but in today’s fast-moving IT services world? Not so much. With constantly evolving tech skills and shifting client expectations, those old-school methods just can’t keep up. Here’s where they fall short:

  • Reliance on outdated data – By the time reports are compiled, the information is already obsolete
  • Disconnected systems – CRM, project management and resource management tools don’t communicate, creating blind spots
  • Failure to account for skill evolution – Yesterday’s in-demand skills may be irrelevant tomorrow
  • Inability to model “what if” scenarios – Static forecasts can’t adapt to changing market conditions

Modern IT services firms need a dynamic, real-time approach to forecasting that provides actionable insights for both immediate needs and long-term planning.

Real-Time Visibility: The Foundation of Accurate Forecasting

Great forecasting starts with clear, real-time visibility into everything happening across your services delivery lifecycle. That means bringing together data from your sales pipeline, active projects, resource availability, and team skill sets—all in one place, all constantly up to date.

With this complete visibility, you can:

  • Identify potential resource gaps before they impact projects
  • Spot utilization trends that affect profitability
  • Align hiring and contractor engagement with future demand
  • Provide data-driven recommendations for optimal resource deployment

With this kind of visibility, forecasting stops being a one-off, backward-looking task—and becomes a real-time, forward-looking tool that helps you make smarter, faster decisions.

Predictive Insights: See Around Corners

Advanced forecasting tools now surface predictive analytics and next-best actions that identify patterns and trends that would be invisible to human analysts. These tools can project resource needs based on:

  • Historical project data and performance metrics
  • Current pipeline and probability-weighted opportunities
  • Seasonal demand patterns and market trends
  • Resource availability and skill development trajectories

With advanced forecasting, service delivery leaders can confidently answer critical questions like:

  • “Do we have enough specialists for our upcoming projects?”
  • “When should we start hiring for additional expertise?”
  • “How will this new client impact our resource allocation?”
  • “What skills should we be developing to meet future demand?”

By transforming forecasting from an “educated guess” to a data-driven science, IT services firms can optimize resource allocation, improve project margins and deliver consistently excellent client outcomes.

From Reactive to Proactive: The Competitive Advantage

When IT services firms get forecasting right, it becomes a serious competitive edge. While others scramble to fill last-minute gaps or juggle resource conflicts, those with strong forecasting practices are steps ahead. They’re able to:

  • Spot and solve resource constraints before they derail projects
  • Set timelines and expectations their clients can actually trust
  • Put bench time to good use—like upskilling or innovation
  • Hire and train based on what’s coming, not just what’s on fire now

Shifting from reactive to proactive resource planning doesn’t just make things run smoother—it can completely transform how your business grows and delivers.

STEP 4: Project-Level Insights – Measure What Matters

Ultimately, profitability comes down to how well individual projects perform. Yet many firms continue to manage profitability primarily at the department or business unit level, missing the critical insights that come from project-level financial analysis.

According to Kantata’s findings, 53.5% of services organizations are unable to assess or address service delivery inconsistencies at scale. This inability to see precisely what’s happening within individual projects makes it impossible to identify and correct margin leakage before it’s too late.

Beyond Revenue: True Project Profitability

Do you know the total revenue and expenses of your last completed IT project, not just what was billed to the client? Many services firms track only billable hours and invoiced amounts without accounting for the full cost of delivery—including non-billable work, project overruns absorbed internally and opportunity costs of assigned resources.

To get a complete picture of project performance, you need to treat each engagement as its own profit and loss center, measuring what actions cost money as well as what generated revenue. This granular view helps identify what’s eroding margins and where you can make effective changes.

Building Your Project P&L Framework

A comprehensive project-level profit and loss framework for IT services should track and calculate:

Revenue Metrics:

  • Contract value (fixed price or T&M estimates)
  • Change orders and scope additions
  • Recurring revenue opportunities (maintenance, support, etc.)

Direct Costs:

  • Billable staff time (at internal cost rates)
  • Non-billable time dedicated to the project
  • Contractor and vendor expenses
  • Project-specific expenses
  • Client-specific tool and resource costs

Indirect Costs:

  • Project management overhead
  • Delivery quality assurance
  • Knowledge transfer and documentation
  • Sales and account management allocation

Profitability Calculations:

  • Gross margin (contract value minus direct costs)
  • Operating income (gross margin minus indirect costs)
  • Net profit (real bottom-line contribution)

This detailed approach reveals which projects, clients, technologies and delivery methods generate the highest profits—insights that should drive your future business development strategy.

Empowering Project Leaders with Financial Accountability

In IT services, your project managers shouldn’t just be taskmasters—they should be captains of the ship. That means having the authority to steer the project and the accountability to deliver both great outcomes and healthy margins. But for many firms, that requires a mindset shift.

Think of your PMs as mini-CEOs of each engagement. They’re not just running schedules—they’re running a business within your business. To make that model work, you need to set them up for success:

  • Give them real-time financial visibility. PMs should know exactly where things stand—budgets, burn rates, and margins—not weeks after the fact, but as it’s happening.
  • Empower them to make decisions. Let them adjust resources, shift scopes, or change delivery tactics when needed to keep the project and the client on track.
  • Align incentives with results. Tie compensation to project financial performance so they’re invested in both the client experience and the bottom line.

When you elevate project management from a tactical role to a leadership one, you unlock a new level of accountability—and with it, stronger client relationships, better financial outcomes, and more resilient teams.

Balancing Profitability and Client Satisfaction

Hitting your numbers is important—but it can’t come at the cost of client satisfaction. A project that stays on budget but fails to deliver real value? That’s a short-term win with long-term consequences. It damages trust, hurts your reputation, and stalls future growth.

The most successful IT services firms don’t treat financial performance and client satisfaction as competing priorities—they treat them as two sides of the same coin. They bake client satisfaction metrics right into the project P&L, because happy clients lead to:

  • Bigger project scopes and change orders (hello, immediate revenue)
  • Renewals and support agreements (built-in recurring revenue)
  • More work from the same client (faster, more efficient sales)
  • Referrals to new clients (lower acquisition costs)

When you treat satisfaction as a core profitability driver—not a nice-to-have—you make smarter, more sustainable decisions that support both growth and reputation.

STEP 5: The Post-Mortem Is Dead – Real-Time Visibility Prevents Failure

The traditional project post-mortem has a fatal flaw: it happens too late to make a difference. Sure, you can apply the lessons next time—but the damage (or success) on this project is already locked in.

Kantata’s data shows that nearly 90% of organizations struggle to address inconsistent service delivery in real time. And when you can’t course-correct mid-project, small issues turn into margin killers—and client confidence takes a hit, too.

Moving from Reactive Reviews to Proactive Visibility

Modern IT services organizations need to move beyond the post-mortem to a model of continuous visibility and adjustment. This approach provides ongoing insight throughout the project lifecycle, enabling teams to:

  • Identify issues before they impact deadlines or budgets
  • Make informed resource adjustments in real-time
  • Course-correct delivery approaches based on current performance
  • Set and reset client expectations proactively

The key to this shift is implementing systems that provide real-time visibility into both project performance metrics and client sentiment, creating a continuous feedback loop that supports immediate action.

Sentiment Analysis: The Missing Metric

What you can’t see can hurt you. While technical metrics like budget burn, timeline progress and deliverable status are essential, they tell only part of the story. Equally important is what you can’t see—a deeper understanding of how your clients and team members feel about the project as it progresses.

Modern services organizations are implementing Pulse checks to gather continuous feedback on:

Client Sentiment:

  • Satisfaction with project progress
  • Confidence in the team’s abilities
  • Perceived value of delivered work
  • Quality of communication and collaboration

Team Sentiment:

  • Confidence in the project plan and approach
  • Clarity around roles and expectations
  • Assessment of client collaboration
  • Identification of potential roadblocks

By combining these sentiment indicators with traditional performance metrics, you gain a comprehensive view of project health that reveals issues traditional reporting might miss—like a technically on-track project with an increasingly frustrated client.

Early Warning Systems: Preventing Project Derailment

The most sophisticated IT services organizations implement early warning systems that flag potential issues before they impact project outcomes. These systems monitor key indicators across multiple dimensions:

Financial Health:

  • Burn rate compared to completion percentage
  • Margin trend analysis
  • Change order frequency and impact

Resource Optimization:

  • Skill utilization across the project team
  • Capacity forecasts against upcoming needs
  • Bench risk and overallocation warnings

Delivery Quality:

  • Issue rates and resolution times
  • Requirements change volume
  • Quality review results

Relationship Health:

  • Client engagement patterns
  • Communication frequency and responsiveness
  • Sentiment trend analysis

When any of these indicators deviate from the norm, the system flags it with an “alert,” prompting immediate action. This way, small issues get resolved quickly, preventing them from snowballing into project-threatening disasters.

Continuous Improvement: Learning While Doing

While traditional post-mortems attempt to capture lessons after project completion, a real-time visibility approach enables continuous learning throughout the project lifecycle. This creates a virtuous cycle where:

  • 1. Issues are identified as they emerge
  • 2. Adjustments are implemented immediately
  • 3. Results of those adjustments are observed in real-time
  • 4. Successful approaches are documented and shared
  • 5. The entire organization becomes more adaptive and resilient

This continuous improvement model transforms your services organization from one that learns from past mistakes to one that actively prevents those mistakes from occurring in the first place.

Conclusion: From Chaos To Clarity

The IT services game is changing faster than ever! New workforce dynamics, demanding clients, and constant tech upgrades are creating a whole new level of complexity. To really thrive – and make a healthy profit – you need to see and control every stage of your service delivery.

At Kantata, we get this challenge. That’s why we’ve boiled it down to five actionable steps in this guide. Think of it as your blueprint for moving your IT services business forward; from reactive to proactive planning, from feeling overwhelmed to being in control, and ultimately, to consistent profitability:

1. Master Estimate Accuracy – Begin with precise, detailed estimation models that set realistic expectations and prevent scope creep

2. Deploy the Right Skills at the Right Time – Build a strategic approach to resource management that balances full-time expertise with specialized contractors

3. See the Future with Advanced Forecasting – Implement predictive analytics that provide visibility into upcoming resource needs before they become critical

4. Measure What Matters with Project-Level Insights – Treat each project as its own P&L center to identify exactly what drives and erodes profitability

5. The Post-Mortem is Dead – Create early warning systems that combine technical metrics with sentiment analysis to prevent project failure

By implementing these approaches, IT services organizations can tame the chaos that threatens profitability and create a sustainable model for growth that benefits clients, teams and shareholders alike.

Remember: When you can see everything clearly, you can move decisively on anything. 

The time to conquer the chaos with Kantata is now.

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