From Effort to Impact: Outcome-Driven Execution in the AI Era

AI is blowing up the old rules of professional services and reshaping how value is defined, delivered, and monetized. The classic pricing models (T&M, fixed-fee, retainers) are cracking under pressure as AI compresses delivery time while amplifying impact.

For people-powered businesses, protecting margins still matters. But the scoreboard is changing. Success won’t be measured by billable utilization anymore, it’ll be judged by time to value, customer lifetime value, and portfolio ROI. In this session, we break down how services organizations can adapt to this AI-powered reality. Discussion topics include:

• Rethinking service product offerings and commercial models to align with measurable outcomes
• Shifting talent and resource profiles to account for AI agents and automation
• Enabling sales, delivery, and operations teams through structured change management
• Building maturity through a crawl-walk-run transformation approach
• Embedding transparency and accountability into delivery processes

The future belongs to firms that make outcomes visible, repeatable, and profitable. Learn how to become one of them.

Featured Speakers

Melissa Korzun

Vice President, CX Operations

Banoo Behboodi

Vice President, Enterprise Customer Success