Episode 69

June 13, 2024

Adapting to Change: Agencies, AI, and the Future of Value Creation w/ Matthew Kasindorf

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In this episode, Brent talks to Matthew Kasindorf, SVP of Business Intelligence and Insights at the 4A's. Matt brings a wealth of knowledge from his agency experience in account management, business development, and his current role at 4A's. They discuss the crucial topic of agency transformation, delving into the obstacles many agencies face, the significance of evolving in the current economic landscape, and the role of AI in the industry's future.

Additional topics covered in the conversation include:

  • The cost of inaction for agencies in today's rapidly changing environment
  • The transition from billable hours to alternative compensation models such as fixed fees and value-based pricing
  • Practical applications of AI in the agency setting
  • The critical importance of operational rigor and technology in fostering agency growth and sustainability
  • Ethical considerations and consumer trust in AI-generated content

To access more information and resources visit the 4A’s website. To learn more about the two research reports mentioned during the podcast click the links below:

Decoding Compensation Models & Implementing the Right Model

Preserving Agency Value in the Era of GenAI Transformation

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Banoo Behboodi

Vice President, Success Engineering

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.


Brent Trimble

Vice President, Value Engineering

Brent brings more than 15+ year’s of leadership experience in Management Consulting, Strategic Delivery, Marketing services and product development firms to his technology role at Kantata. As the VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in identifying process improvement potential, business optimization and key health metrics for alignment and orientation.

With deep business understanding through an operator lens - Brent works with Kantata partner firms to refine intrinsic and extrinsic value drivers - giving firm principals the focus required for adoption, mobilization, value realization and ultimately - success.

Prior to joining Kantata, Brent was a client of the platform and held positions at Interpublic Group, Accenture, WPP, and independent marketing consulting firms.