Episode 12

March 3, 2022

Improving Agency Operations With Technology, Data and Automation w/ Bear Forsyth

View Show Notes

Head of Operations at ORM andrew “Bear” Forsyth, calls in from the UK to talk to Brent about his journey into operations and his approach to technology, data and change management in a modern agency, including:

  • Bear’s journey from a resource manager at the Olympics to his current role
  • His love/hate relationship with spreadsheets and the need for a more reliable solution
  • Solving the problem of siloed, incomplete data
  • The need for automation and how he approaches implementation of new tools
  • The different metrics Bear uses to measure success
  • Selling people on change
View Transcript

Banoo Behboodi

Vice President, Advisory Services

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.


Brent Trimble

Managing Director, Marketing Service & Agency Vertical + VP, Advisory Services

Brent Trimble is a 15+ year agency leadership veteran who has led agency growth and operation initiatives. As Mavenlink’s Agency Managing Director & VP of Advisory Services, he specializes in mapping and improving agency workflows. Deploying market understanding and best practices, Brent helps agencies refine processes and staffing dynamics. He isolates key metric improvements resulting in faster revenue recognition and ultimately models performance impact. Before joining Mavenlink Brent held positions at Interpublic Group, Accenture, WPP, independent agencies and consulting firms.