Episode 12

March 3, 2022

Improving Agency Operations With Technology, Data and Automation w/ Bear Forsyth

View Show Notes

Head of Operations at ORM andrew “Bear” Forsyth, calls in from the UK to talk to Brent about his journey into operations and his approach to technology, data and change management in a modern agency, including:

  • Bear’s journey from a resource manager at the Olympics to his current role
  • His love/hate relationship with spreadsheets and the need for a more reliable solution
  • Solving the problem of siloed, incomplete data
  • The need for automation and how he approaches implementation of new tools
  • The different metrics Bear uses to measure success
  • Selling people on change
View Transcript

Banoo Behboodi

Vice President, Success Engineering

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.


Brent Trimble

Vice President, Value Engineering

Brent brings more than 15+ year’s of leadership experience in Management Consulting, Strategic Delivery, Marketing services and product development firms to his technology role at Kantata. As the VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in identifying process improvement potential, business optimization and key health metrics for alignment and orientation.

With deep business understanding through an operator lens - Brent works with Kantata partner firms to refine intrinsic and extrinsic value drivers - giving firm principals the focus required for adoption, mobilization, value realization and ultimately - success.

Prior to joining Kantata, Brent was a client of the platform and held positions at Interpublic Group, Accenture, WPP, and independent marketing consulting firms.