Episode 10

February 3, 2022

Marrying the Art and Science of People and Technology w/ Devon DeBlasio

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Brent sits down with former Neustar Sr. Director of Product Marketing (now VP of Product Marketing at Infosum) and podcast host, Devon DeBlasio. They take a deep dive into marketing, privacy and the need for more data science unicorns to bring a human factor to data and automation! The conversation includes:

  • Neustar and Devon’s previous role within the organization
  • Privacy within marketing
  • The big focus on consumer privacy by the government and news organizations
  • Consumer expectations of advertisers
  • The importance of transparency to create a better customer experience
  • How Neustar approaches identity resolution and the focus on the household
  • Solving for the decline of the cookie
  • Finding and retaining really specific talent

Check out Neustar

Listen to more of Devon on his podcasts No Hype and You’re On Mute

View Transcript

Banoo Behboodi

Vice President, Success Engineering

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.


Brent Trimble

Vice President, Value Engineering

Brent Trimble is a 15+ year agency leadership veteran who has led agency growth and operation initiatives. As Kantata's VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in mapping and improving agency workflows. Deploying market understanding and best practices, Brent helps agencies refine processes and staffing dynamics. He isolates key metric improvements resulting in faster revenue recognition and ultimately models performance impact. Before joining Kantata Brent held positions at Interpublic Group, Accenture, WPP, independent agencies and consulting firms.