Episode 14

April 5, 2022

Productizing Services for Better Utilization and Employee Satisfaction w/Owen Frivold

View Show Notes

Brent sits down with the Co-founder and Executive VP of Strategy at Hero Digital, Owen Frivold. Owen shares what it takes to successfully productize services to better utilize your talent and differentiate where it really matters. Owen expands by discussing the importance of:

  • Setting a North Star vision that aligns with your value system
  • The benefits of productizing your agencies services to serve clients and employees better
  • Defining the foundational elements in your toolbox
  • Reinvesting in the people that helped guide your success
  • Adapting in unforeseen situations
View Transcript

Banoo Behboodi

Vice President, Success Engineering

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.


Brent Trimble

Vice President, Value Engineering

Brent brings more than 15+ year’s of leadership experience in Management Consulting, Strategic Delivery, Marketing services and product development firms to his technology role at Kantata. As the VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in identifying process improvement potential, business optimization and key health metrics for alignment and orientation.

With deep business understanding through an operator lens - Brent works with Kantata partner firms to refine intrinsic and extrinsic value drivers - giving firm principals the focus required for adoption, mobilization, value realization and ultimately - success.

Prior to joining Kantata, Brent was a client of the platform and held positions at Interpublic Group, Accenture, WPP, and independent marketing consulting firms.