On this episode of the Professional Services Pursuit podcast we bring you a special recording from a recent webinar with Michael Farmer, Management Consultant and owner of Farmer & Company. Join us as we dive into Michael’s book, Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business, which provides unique insight into how one company changed in order to survive, and at the same time, redefined the advertising agency business.

Other topics covered in this episode include:

The key to long term agency success despite pressures from holding companies
AI’s impact on agency SOW’s and revenue
Pivoting from labor based billable work
Improving client performance and how Huge productized their agency offerings
The importance of improving the dialogue during the scope setting process

For more information, you can find an article about Michael’s book here:

https://lnkd.in/eHVHTm2P

Grab a copy of Michael’s book here:

https://amzn.to/3FIkAjW

Episode 48 Transcript

Ep. 48 - Redefining the Ad Agency Business: A Discussion w/ Michael Farmer