Episode 25

September 22, 2022

The Biggest PS Tech Challenges and How Vertical SaaS Is Creating Solutions w/ Charles Gustine

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On this episode of The Professional Services Pursuit Banoo is joined by Charles Gustine, Brand Evangelist at Kantata. They discuss the findings from a new Forrester research study commissioned by Kantata and Salesforce that helps explain the importance of vertical SaaS, how it is helping professional services organizations solve critical problems and how it is proving to be more effective at moving businesses through the maturity curve. Other talking points include:

  • A review of the recently released Forester study to provide insights into vertical SaaS
  • Trending challenges professional services organizations are facing
  • The benefits of vertical SaaS and how it helps solve these challenges for PS companies
  • How traditional PSA’s and horizontal SaaS differ from vertical SaaS solutions
  • Prioritizing and optimizing client experience with proper resource management capabilities
  • Charles’ thoughts on how vertical SaaS can solve future problems and what he expects to see from it going forward

If you would like to read the full research study you can download it here

To watch the webinar Charles did with guest speaker Margo Visitacion, Forrester’s Vice President and Principal Analyst, view here

View Transcript

Banoo Behboodi

Vice President, Success Engineering

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.


Brent Trimble

Vice President, Value Engineering

Brent brings more than 15+ year’s of leadership experience in Management Consulting, Strategic Delivery, Marketing services and product development firms to his technology role at Kantata. As the VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in identifying process improvement potential, business optimization and key health metrics for alignment and orientation.

With deep business understanding through an operator lens - Brent works with Kantata partner firms to refine intrinsic and extrinsic value drivers - giving firm principals the focus required for adoption, mobilization, value realization and ultimately - success.

Prior to joining Kantata, Brent was a client of the platform and held positions at Interpublic Group, Accenture, WPP, and independent marketing consulting firms.