Episode 25

September 22, 2022

The Biggest PS Tech Challenges and How Vertical SaaS Is Creating Solutions w/ Charles Gustine

View Show Notes

On this episode of The Professional Services Pursuit Banoo is joined by Charles Gustine, Brand Evangelist at Kantata. They discuss the findings from a new Forrester research study commissioned by Kantata and Salesforce that helps explain the importance of vertical SaaS, how it is helping professional services organizations solve critical problems and how it is proving to be more effective at moving businesses through the maturity curve. Other talking points include:

  • A review of the recently released Forester study to provide insights into vertical SaaS
  • Trending challenges professional services organizations are facing
  • The benefits of vertical SaaS and how it helps solve these challenges for PS companies
  • How traditional PSA’s and horizontal SaaS differ from vertical SaaS solutions
  • Prioritizing and optimizing client experience with proper resource management capabilities
  • Charles’ thoughts on how vertical SaaS can solve future problems and what he expects to see from it going forward

If you would like to read the full research study you can download it here

To watch the webinar Charles did with guest speaker Margo Visitacion, Forrester’s Vice President and Principal Analyst, view here

View Transcript

Banoo Behboodi

Vice President, Advisory Services

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.


Brent Trimble

Managing Director, Marketing Service & Agency Vertical + VP, Advisory Services

Brent Trimble is a 15+ year agency leadership veteran who has led agency growth and operation initiatives. As Mavenlink’s Agency Managing Director & VP of Advisory Services, he specializes in mapping and improving agency workflows. Deploying market understanding and best practices, Brent helps agencies refine processes and staffing dynamics. He isolates key metric improvements resulting in faster revenue recognition and ultimately models performance impact. Before joining Mavenlink Brent held positions at Interpublic Group, Accenture, WPP, independent agencies and consulting firms.