The Return of Real Advisory: Why AI Is Ending the Era of Scaled Delivery w/ Olly Purnell

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AI is forcing consulting firms to rethink what clients are really paying for. In this conversation, originally recorded for The Leaders in Consulting Podcast, Olly Purnell, Managing Partner and Co-Founder of Q5, joins Kantata’s Sarah Edwards to explore how AI is reshaping the traditional consulting model, why specialist expertise is becoming more valuable, and how services firms need to evolve across talent, pricing, delivery, and growth.

In this episode, they discuss:

Why AI is disrupting the traditional consulting model
The shift from generalist consulting to specialist expertise
How delivery is moving toward shorter, higher-value engagements
Why the future workforce needs both human judgment and AI fluency
How pricing, culture, and growth strategies need to evolve

To learn more about Leaders in Consulting, the exclusive hub for like-minded consultancy leaders visit their website: https://www.leadersinconsulting.com/

Banoo Behboodi

Vice President, Success Engineering

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.

Brent Trimble

Vice President, Value Engineering

Brent brings more than 15+ year’s of leadership experience in Management Consulting, Strategic Delivery, Marketing services and product development firms to his technology role at Kantata. As the VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in identifying process improvement potential, business optimization and key health metrics for alignment and orientation.

With deep business understanding through an operator lens - Brent works with Kantata partner firms to refine intrinsic and extrinsic value drivers - giving firm principals the focus required for adoption, mobilization, value realization and ultimately - success.

Prior to joining Kantata, Brent was a client of the platform and held positions at Interpublic Group, Accenture, WPP, and independent marketing consulting firms.