TSIA on Outcome-Based Pricing: What Actually Works w/ Bo DiMuccio & Peter Fitzpatrick

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In this episode of The Professional Services Pursuit, Kantata presents a special TSIA session exploring what outcome-based pricing really means and why most professional services firms misunderstand it. Peter Fitzpatrick, VP of Value Engineering at Kantata, and Bo DiMuccio, Distinguished VP of Professional Services Research at TSIA, explain the difference between outcome-aligned and fully contingent pricing, why hybrid base-fee and performance models are gaining traction, and what firms must change operationally before putting revenue at risk.

Why outcome-aligned pricing is different from true outcome-based pricing
Why hybrid pricing models are emerging as the most practical option for professional services firms
How attribution, telemetry, cash flow, and client readiness can determine whether a model succeeds
Why firms should standardize and productize delivery before pricing measurable outcomes
Real-world examples, and a clear roadmap for navigating the transition.

Banoo Behboodi

Vice President, Success Engineering

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.

Brent Trimble

Vice President, Value Engineering

Brent brings more than 15+ year’s of leadership experience in Management Consulting, Strategic Delivery, Marketing services and product development firms to his technology role at Kantata. As the VP of Value Engineering and the Managing Director of Marketing Service & Agency Vertical, he specializes in identifying process improvement potential, business optimization and key health metrics for alignment and orientation.

With deep business understanding through an operator lens - Brent works with Kantata partner firms to refine intrinsic and extrinsic value drivers - giving firm principals the focus required for adoption, mobilization, value realization and ultimately - success.

Prior to joining Kantata, Brent was a client of the platform and held positions at Interpublic Group, Accenture, WPP, and independent marketing consulting firms.