The 2025 Gartner® Market Guide for Professional Services Automation Platforms
As delivery models grow more complex and client expectations rise, your PSA choices matter more than ever.
Get the ReportThe world of professional services is changing. Service models are expanding, delivery expectations are rising, and leadership teams are under pressure to improve margins and boost profitability — without sacrificing quality or efficiency.
Service models are expanding, delivery expectations are rising, and leadership teams are under pressure to improve margins and boost profitability — without sacrificing quality or efficiency.
That’s why choosing a PSA is no longer about checking feature boxes. The best solutions should help solve today’s pain points while also laying the foundation for tomorrow’s evolving PS landscape.
You need technology that aligns with how your organization actually operates. And the 2025 Gartner® Market Guide for Professional Services Automation Platforms delivers the unbiased insights, action items, and solutions that will set your organization up for success.
Professional Services Automation is Having a Moment
Organizations are rapidly moving away from costly homegrown PSA tools in favor of purpose-built platforms. What was once seen as complex or cost-prohibitive is now accessible to organizations of all sizes.
"First established decades ago, the overall PSA market is mature, with numerous well established vendors."
Buyer needs are also becoming more specialized. Management consultancies, IT services firms, agencies, managed service providers, and product companies with embedded services all operate differently — and each needs a PSA platform that aligns with their unique delivery model.
PSAs work for teams of any size. Gartner recommends that services organizations “consider PSAs even for very small companies with a handful of employees, as the benefits can quickly exceed the costs." From start ups to enterprise, the right PSA will take your workflow to the next level, both today and in the future.
Kantata & the Larger PSA Landscape
Kantata is proud to be recognized as a Representative Vendor in the October 2025 Gartner® Market Guide for Professional Services Automation Platforms. This industry-wide report offers technology leaders a clear view of the evolving PSA landscape and the platforms shaping how services organizations operate.
Kantata offers two distinct PSA platform experiences to meet organizations where they are:
- Kantata OX: a standalone PSA ideal for agile midmarket and enterprise organizations scaling from hundreds to thousands of users, known for fast time to value
- Kantata SX: a Salesforce-native PSA built for sophisticated, multi-entity global enterprises with thousands of users, extending Salesforce value across service delivery
Across both experiences, Kantata’s integration and workflow features enable orchestration between Kantata solutions and third-party applications. This unified approach is your one-stop-shop that supports centralized service delivery, resource management, financial tracking, and operational workflows.
Unlocking Success for Services Leaders
The right PSA will give you a central ecosystem for planning, execution, and delivery. From project tracking and resource allocation to contract management, billing, and analytics, PSA platforms, like Kantata, help organizations improve visibility into costs, utilization, and profitability at every level.
What to Look for in a PSA
The Market Guide highlights several recommendations for organizations looking for the right PSA for their needs, reflecting a broader shift towards data-driven, scalable service operations.
Our takeaways from the recommendations are:
Quantify the hidden operational costs of homegrown tools, including development, maintenance, and opportunity cost.
Align PSA investments with long-term service delivery strategies, including future diversification into new service models.
Focus on vendors that demonstrate measurable business impact through automation and AI, particularly in workflow efficiency, intelligent resourcing, scheduling, and financial forecasting.
Get the Full Gartner Market Guide
The Gartner® Market Guide for Professional Services Automation Platforms offers essential insight for services and technology leaders evaluating the future of their operations. Download the report to explore the Gartner findings and learn why Kantata is recognized as a Representative Vendor in the PSA market.
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Gartner Reports: Gartner, Market Guide for Professional Services Automation Platforms, Don Ribar, Danny Ryan, 15 October 2025.
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