SUCCESS STORY
Predictable Scale: How Arke (MSQ DX) Forecasts Revenue Within Thousands of Dollars Every Month
Arke is a digital experience company spanning UX, engineering and martech — one of only four global Contentstack Elite Partners and its 2025 Agency Partner of the Year. Acquired by MSQ in 2026, Arke is now the Americas cornerstone of the global MSQ DX practice.
12-month
forward planning horizon, with 90-day forecast precision
Industry
Company
Headquarters
What Kantata Replaced
The Challenge
As a fast-growing digital experience consultancy delivering complex end-to-end technical solutions, Arke faced the classic industry challenge: project unpredictability and fragmented visibility.
Forecasting revenue and margin without a single connected operating system is a volatile exercise: accurate about last month, vague about next quarter, and of little use when deciding whether to hire.
The acquisition by MSQ raised the stakes considerably. Reporting into a group means a forecast miss is no longer an internal inconvenience, and Arke’s leadership needed a reliable 90-day outlook — with visibility a full 12 months out — that connected delivery execution directly to revenue and margin.
“Kantata has improved the accuracy of our forecast across both revenue and margin. With the data in Kantata, actuals get within thousands of dollars of the forecast every month. We are able to see out at least 90 days of exactly where things are going to be, and we have strong forward visibility out to 12 months.”
CEO, MSQ DX Americas / Arke
The Solution
Arke deployed Kantata as its central operating system, connecting resource management, time capture and financial forecasting so that revenue and margin are captured at the assignment level rather than reassembled after the fact. Every allocation and every hour entered rolls straight into the revenue and margin forecast, which makes the forecast a by-product of running projects instead of a monthly reconstruction of them. Leadership reviews the same numbers the delivery teams are creating, so there is no reconciliation step between what the business is doing and what it expects to earn.
By leveraging Kantata’s API, Arke also developed a specialized capacity planning interface tailored to its exact workflow requirements. The extension syncs with Kantata’s core resourcing engine and rolls up demand with a deliberate bias toward filling permanent employees before reaching for contractors, alongside custom handling of unnamed resource demand still sitting in the pipeline. Practice leads can model allocation decisions against real capacity, protect utilization on the permanent bench, and see where the next hire is genuinely needed rather than where it merely feels urgent.
Benefits
- Monthly revenue and margin forecasts accurate within thousands of dollars
- Allocation-level capacity data that signals exactly when to hire
- One connected system instead of four, removing integration and admin drag
The Outcome
As Arke expands its market presence under the MSQ DX umbrella, Kantata serves as the unified system of record that maintains operational coherence, protects project margins, and drives predictable delivery across engagement teams.
With Kantata, Arke removed the volatility from financial planning, moving from guesswork to explainable, trusted data signals. Executive leadership can now project revenue and margin actuals to within thousands of dollars every month, with a precise 90-day outlook and visibility a full 12 months ahead. That precision matters more than ever post-acquisition: reporting into a group means the number Arke commits to is the number Arke is held to, and the forecast has to hold up to scrutiny.
Kantata gives Arke comprehensive visibility into current resource commitments and upcoming demand pipelines. Because revenue and cost sit at the allocation level, practice leaders can optimize team allocations, see committed versus available capacity across engagement teams, and pinpoint the exact timelines for when new headcount needs to be hired, increasing hiring confidence.
For a firm of Arke’s size ($15M revenue, 80 FTEs), applying SPI Benchmark standards indicates that tighter operational coherence delivers a combined $1.38M to $2.07M in annual enterprise value creation through margin protection, bench optimization, and operational efficiency.
“We’ve had a lot of success with Kantata over the years. It’s really helped our business grow — especially when you consider the way that we use it for forecasting and resource planning.”
CEO, MSQ DX Americas / Arke
