Predictable Scale: How Arke (MSQ DX) Forecasts Revenue Within Thousands of Dollars Every Month

As a fast-growing digital experience consultancy delivering complex end-to-end technical solutions, Arke faced the classic industry challenge: project unpredictability and fragmented visibility. 

Forecasting revenue and margin without a single connected operating system is a volatile exercise: accurate about last month, vague about next quarter, and of little use when deciding whether to hire.

The acquisition by MSQ raised the stakes considerably. Reporting into a group means a forecast miss is no longer an internal inconvenience, and Arke’s leadership needed a reliable 90-day outlook — with visibility a full 12 months out — that connected delivery execution directly to revenue and margin.

Arke deployed Kantata as its central operating system, connecting resource management, time capture and financial forecasting so that revenue and margin are captured at the assignment level rather than reassembled after the fact. Every allocation and every hour entered rolls straight into the revenue and margin forecast, which makes the forecast a by-product of running projects instead of a monthly reconstruction of them. Leadership reviews the same numbers the delivery teams are creating, so there is no reconciliation step between what the business is doing and what it expects to earn.

By leveraging Kantata’s API, Arke also developed a specialized capacity planning interface tailored to its exact workflow requirements. The extension syncs with Kantata’s core resourcing engine and rolls up demand with a deliberate bias toward filling permanent employees before reaching for contractors, alongside custom handling of unnamed resource demand still sitting in the pipeline. Practice leads can model allocation decisions against real capacity, protect utilization on the permanent bench, and see where the next hire is genuinely needed rather than where it merely feels urgent.